01
Brand and event collaboration
Making Symphony work alongside TikTok
Symphony had a distinct identity that departed from many of TikTok’s usual guidelines at the time.
We worked together to find an approach that could work across both brands and help partners show and explain our avatar, image-to-video and agent experiences.
Outcome and recollection prompt
The useful story is the decision we made together and how it supported the event experience. Please add the particular constraint, compromise or example you remember.
Where did product and production needs pull in different directions? How did we reach a workable decision?
02
iPad experience
Bringing the right people into an advertiser demo
Key advertisers needed a way to demo the experiences we were shipping.
I connected you with design, engineering and other resources on our team to develop an iPad experience. My contribution here was assembling the relevant people and enabling collaboration.
Outcome and recollection prompt
Add the delivery or advertiser response you personally observed, keeping each person’s contribution clear.
How did the introductions and handoffs work? What did I help clarify or unblock as the product and event teams worked together?
03
Hands-on Symphony use
Seeing the tools become part of production work
Your production work included developing visual concepts and digital content for event screens.
Our work brought the generative AI tools into a real production context. By the end, you were using Symphony to generate concepts, looping screen content and ambient experiences.
Outcome and recollection prompt
Your own use is a concrete outcome. The best example is a piece of content or a production need you remember, without implying broader adoption or measured savings.
What became useful in your workflow? What did you need from me, and how did I respond to practical feedback?
